Sofia Chen

Sofia Chen is a B2B Sales Automation Strategist who has spent the past seven years helping SaaS companies, agency operators, and SDR teams convert cold prospect lists into predictable, booked-meeting pipelines. Her career began at a revenue operations consultancy in Singapore, where she designed CRM migration workflows and outreach automation systems for mid-market fintech and logistics clients across Southeast Asia.

At Cruson, Sofia focuses on the human side of outbound automation: how to write sequences that feel personal at scale, how to time multi-channel touchpoints for maximum psychological resonance, and how to structure WhatsApp outreach that drives replies without feeling intrusive. She believes the best outreach systems are invisible to the recipient—they simply feel like a relevant, well-timed message from someone who actually understands their problem.

Sofia holds a degree in Behavioral Economics and applies decision-science frameworks to outbound copywriting, subject line testing, and cadence spacing. She has designed over 340 production outreach sequences across 20+ industries, achieving an average positive reply rate of 22% across cold contact lists.

She also runs a private consulting practice helping seed-stage SaaS founders build their first repeatable outbound motion from scratch, and regularly publishes tactical breakdowns of high-performing outreach cadences on LinkedIn.